Traffic Counts : FAQ and Instructions

Where does your data come from?

Our traffic data comes from INRIX.

How is INRIX Volume Profile sourced?

INRIX sources its roadway traffic data from a network of hundreds of providers including connected passenger cars, connected commercial vehicles, and mobile phones. From this anonymous GPS data INRIX produces Volume and Speed data on millions of miles of roadways through the lens of real-time (for navigation), typical (for investment decisions) and actual (for forensics).

What is the coverage?

The 2018 Volume profiles dataset covers over 2.65 million miles of road across all 50 states using the most recent data available for all markets. It is the only comprehensive nationwide traffic database that includes vehicle volume by street direction, time of day, and day of the week.

How does it compare to other providers?

We chose to partner with INRIX for volume profiles because the data is:

1. Dayparted. INRIX Volume Profile is the only vehicle count database that provides the number of typical vehicles by time of day and day of week in 15-minute bins by road segment on 2.65 million miles of US roads.
2. Directional. Retail CRE professionals know how important choosing the right side of the street can be. Being able to analyze and understand the vehicle count by direction is important to ensure the highest ROI of a candidate site.
3. Current. The Vehicle count database is from 2018, unlike government sources which can be several years out of date.

Ok, how do I use the feature?

To access traffic data, just click on "Traffic Counts". You'll instantly see a heat map of average daily traffic volume in the area. The darker the color, the higher the traffic volume is on that street segment. 

The feature is only available at higher zoom levels. If you zoom out too far, you won't see the data anymore. If that happens, just zoom back in and the data should appear.

Selecting a Time Frame

You can select which days and even time of day you would like to analyze. The blue indicates a time frame selected, all days and times are selected by default. You can deselect a time or day and it will turn grey.

For example, if you want to look at weekend morning traffic in an area, you can deselect the other options so that the legend looks like this:

We define Weekends as Saturday and Sunday. Morning, Midday, Evening, and Night are defined as follows:

Street Segment Detail

Need information for one specific location? Just click on a segment of street you would like to get more information on.

 A window with data broken down by day and time for that specific street segment will appear.  The street name you selected and the direction of the traffic on that street will appear. You can also see the average hourly traffic and Average Annualized Daily Traffic (AADT) for your chosen street. The darker the color, the higher the traffic volume.  

Pin to Map

You can click on the "Pin on Map" button to keep the street segment highlighted on your map.